I’ve been in the licensing industry for over 10 years, working for Nickelodeon, Cartoon Network and most recently SEGA. I've performed many roles within this time, including managing EMEA publishing and design for all brands at Nickelodeon. Creative services designer at Cartoon Network, launching The Amazing World of Gumball Licencing program through branding, character art and style guides, as well as design and creative vision across marketing, E-Commerce stores, trade stand design, style guides, and product concept design, including master toy. My last role was for SEGA, starting out as Product Development Manager and quickly moving to Head of Creative for EMEA and The America's. I looked after teams in the UK, Japan and the US, across Design and Product Development. I single handedly brought style guides assets to life from the ground up for Sonic The Hedgehog, Sonic Boom, Retro titles, Football Manager and Total War. When I joined SEGA they didn’t have any style guides or local product development, I quickly turned around, producing over 20 style guides a year from core launch TV guides to trend and seasonal guides, as well as managing all creative direction in all aspects of the business.

​With 15 years of Graphic design, creative direction and branding under my belt, I feeI I can quickly identify what brands need and road map creative direction from start to finish,  from preschool to adult licensing and everything in-between.

Skill sets;

- Branding across all mediums.
- Global brand development across TV, media and gaming.
- Style guide creation/development & budget management.
- Creative brand planning and business development.
- Staff management.
- Senior level graphic design.
- Project/team management.
- Marketing & PR.
- Global master toy development.
- Packaging design & direction.
- POP Tool kits & retail initiatives.
- E-Commerce creative and execution.
- Product development & approvals.
- Events/Design/management (trade & consumer).